In the present global situation, 6.83% of mobile users download the applications from the play
store app. This report was taken from statista.com
We knew that Tata is the largest corporate sector and provides unique services to their
sustained customers regularly. Tata was using the applications where only Tata employees
were bound to use them and this requires a corporate mail ID to log in. The app is in beta
version and had filled with bugs that ruins the customer’s experience while scrolling through it.
What’s the app all about?
This app provides a plethora of options to book clothes, and groceries online as well as can
book flight tickets and hotel rooms.
Ratan Tata came up with the digital transition, made available to download the app called ‘super
app’. This app has launched recently by Tata Digital.
We are speaking about the ‘super app’, then what’s the app name called? Curious right?
The app name is TataNeu. This is now applicable for download on both iOS and Android
platforms. To get the login to this app, we need Tata user corporate mail ID and it’s used for
only Tata employees.
Understanding it’s sneak peek –
Once the user clicks the app for the first time, it shows the features of the app and through this,
the user gets to know the things that are involved inside the app. The app pops up: shop, eat,
travel, and more. Moreover, can earn rewards and simplify the payments. At the bottom of the
app, there will be a ‘let’s start’ button once you click on that, the app asks to enter the OTP.
Once done with entering the OTP, a new screen appears and says ‘welcome to Tata Digital’.
Currently, the app is only open for Tata Family.
Options available on the TataNeu app –
Scan & pay
Send money
Pay bills
Finance
These are the four options we can find in the app.
TataNeu provides the opportunity to shop & explore. The users can browse and make
purchases from different available categories such as grocery, clothes, hotel room bookings,
flight bookings, electronics, and many more. TataNeu had integrated with Croma and BigBasket
for grocery and electronics respectively.
Aiming to the super app –
To serve the Indian customers directly, Tata Digital had launched the TataNeu app and rushed
to the super app model. To beat their rivalry, they were urged to take over the digital India
business globally. Pratik Pal had launched and created a ripple effect in the startup ecosystem.
The company had acquired stakes in popular businesses of grocery delivery platform called
BigBasket, and the leading pharmacy platform 1Mg. Tata Digital had invested in the country and
is famed as the first fitness Unicorn Cultfit, thus it’s trying to widen the users and offering the
packs.
The country’s richest person is Mukesh Ambani, who heads the oil-to-chemical conglomerate
Reliance industries are the strong contenders to the super app.
Tata Digital recently acquired JustDial, a 25 year-year old internet search. To get access to the
host of experts, service providers, and small retailers discovering the company’s growth.
Anyways, this new version of the app is competing with other Digital businesses. They were
showcasing the super app and took a shape in the new year. “seeing the demo unfold, it took
me less than 30 minutes to decide that we must become a player in this space” a message by
Adani, the Adani-led group addresses his company Adani Digital labs.
