In Q2 2024, India’s smartphone market expanded by 3.2%, with 39 million units shipped, according to IDC. Vivo led with a 16.5% market share and a 6.7% increase in shipments year-over-year. Apple dominated the super-premium segment with an 83% share, while Samsung fell to third place with a 12.9% share. Xiaomi followed Vivo with 13.5% of the market.
The entry-premium segment saw the most significant growth, rising to 30% of the market with a 42% increase year-over-year. 5G smartphone shipments surged to 77% of the total market, with budget 5G models experiencing a notable 2.5-fold increase.
